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The vision of C/MEO COLLECTIVE (formerly Cameo the Label) is to supply experimental designs to dictate future taste. Since its establishment in 2010, C/MEO COLEECTIVE has endeavoured to build its own unique aesthetic through its inspired use of directional prints, premium fabrics and bold silhouettes. “I find it flattering to think of C/MEO COLLECTIVE garments as pieces of ‘wearable innovation’,” says Head Designer Siham Elmawey. “It’s so rewarding to be able to share what I find inspiring in everyday life through design.” The inventive sensibilities within the designs have seen the label grow popular with a range of style influencers and celebrities, including Solange Knowles, Jennifer Lopez, Vanessa Hudgens, Jamie Chung, Kourtney Kardashian, Gigi Hadid, Kylie Jenner and Emma Roberts.