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Cameo the Label’s vision is to supply experimental designs to dictate future taste. Since its establishment in 2010, Cameo the Label has endeavoured to build its own unique aesthetic through its inspired use of directional prints, premium fabrics and bold silhouettes. “I find it flattering to think of Cameo garments as pieces of ‘wearable innovation’,” says Head Designer Siham Elmawey. “It’s so rewarding to be able to share what I find inspiring in everyday life through design.” The inventive sensibilities within the designs have seen Cameo the Label grow popular with a range of style influencers and celebrities, including Solange Knowles, Jennifer Lopez, Vanessa Hudgens, Jamie Chung, Kourtney Kardashian, Gigi Hadid, Kylie Jenner and Emma Roberts.